brands
OUR ITALIAN BRANDS
Our holding company has the knowledge that our brands have developed throughout their history: Adige, Brenta, Grimeca and Newfren.
These four historical Italian brands are now in a modern and organised common structure to create the best synergies to offer innovative products that meet the needs of the market.
Adler and Adige are now part of our brands.
Adler since 1950 is a company that, thanks to the know-how built up with leading motorbike and scooter OEMs, specialises in the design and production of clutches, motorbike transmission parts and rubber/metal components. Today, incorporated into Endurance Two Wheelers, it supplies the most famous motorbike manufacturers (such as KTM, BMW, Indian, Harley-Davidson).
Brenta was founded as a brand of Frenotecnica: a company based in Rovereto, Italy, a leading manufacturer of organic and sintered brake pads totally ‘made in Italy’ for motorbikes and bicycles. Under the Brenta brand we have a wide range of brake pads and brake shoes for vehicles and, thanks to our entry into the Endurance Two Wheelers group, a wide range of brake discs for two-wheelers.
Grimeca was acquired by Endurance Two Wheelers for its engineering and expertise in brake discs, brake systems and components. A fundamental step to be present in a sector where the group wants to develop in the short and medium term, creating product lines both for OEM customers and in the catalogues of its aftermarket brands.
Newfren is a brand with a strong tradition in the production and marketing of brake pads, brake shoes, clutch discs and brake discs mainly for the After Market/Replacement market. For years, this brand has been synonymous with quality and product research, with an extensive sales network and efficient customer service. Thanks to this acquisition, Endurance Two Wheelers has developed expertise in this sector and secured a suitable channel to all shops worldwide.
